Blog Post

Important Events from SBA and SCORE Treasure Coast!

Linda Horstmyer • Jan 13, 2020

Simple Steps for Starting Your Business - Indian River County

Wednesday, January 15, 2020 from 10:00 AM to 12:00 PM EST
Do you dream of starting a business? Do you know what it takes to turn that dream into a reality? It takes courage but it also requires knowledge. Let us help you acquire the knowledge to make your dreams of business ownership come true. This interactive two-hour seminar will deal with the key information you need to consider as you move forward.
Indian River County Chamber of Commerce

Simple Steps for Starting Your Business - St. Lucie County

Wednesday, January 15, 2020 from 10:00 AM to 12:00 PM EST
Do you dream of starting a business? Do you know what it takes to turn that dream into a reality? It takes courage but it also requires knowledge. Let us help you acquire the knowledge to make your dreams of business ownership come true. This interactive two-hour seminar will deal with the key information you need to consider as you move forward.
IRSC Pruitt Campus

Marketing 101 - Stuart

Wednesday, January 15, 2020 from 3:00 PM to 5:00 PM EST
If you're currently running your business, you believe that you're the best kept secret in town, or you're just not getting the amount of business that you think you should, then sign-up of this workshop!! Thinking of starting a small business? This workshop will give you ideas on how to do your marketing plan and best market your small business.

Simple Steps for Starting Your Business - Martin County

Wednesday, January 15, 2020 from 6:00 PM to 8:00 PM EST
Do you dream of starting a business? Do you know what it takes to turn that dream into a reality? It takes courage but it also requires knowledge. Let us help you acquire the knowledge to make your dreams of business ownership come true. This interactive two-hour seminar will deal with the key information you need to consider as you move forward.
Indian River State College, Chastain Campus

NEW ! Marketing Strategies that Convert to Sales--01/22/2020--C0308

Wednesday, January 22, 2020 from 6:00 PM to 8:00 PM EST
Are you a small business owner that knows good marketing will increase sales, but you're not sure how to get started? Or, how to improve what you're already doing by tracking your marketing results? Then this workshop will be a valuable resource for you. It will focus on how to nurture your leads using a variety of marketing strategies.
Indian River State College Chastain Campus

Simple Steps for Starting Your Business, Series 1, Workshops 2 - 4 --01/29/2020--C0308

Wednesday, January 29, 2020 at 10:00 AM EST -to- Wednesday, February 12, 2020 at 12:00 PM EST
Is Starting a Business Right for You? It's time to make the decision to proceed & make your business idea a reality! Simple Steps to Start a Business is a comprehensive, yet manageable series of workshops designed to help aspiring entrepreneurs start & grow successful businesses. Topics include Business Concepts, Marketing, & Financial Projections.
Indian River State College Pruitt Campus

Marketing 101 - Vero Beach

Wednesday, January 29, 2020 from 6:00 PM to 8:00 PM EST
If you're currently running your business, you believe that you're the best kept secret in town, or you're just not getting the amount of business that you think you should, then sign-up of this workshop!! Thinking of starting a small business? This workshop will give you ideas on how to do your marketing plan and best market your small business.
Indian River County Chamber of Commerce

More information and Registration: https://treasurecoast.score.org/content/take-workshop-60

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Mail

Please STOP!!!

By Linda Horstmyer • 01 Jan, 2022

Stop fueling hackers with your personal information!

Blog, Blog, Blog.

By Linda Horstmyer • 13 Sep, 2021

Adding a blog to your website is a win/win!

Part 5 2000 - A New Beginning

By Linda Horstmyer • 27 Jul, 2021

Five in a series.

Part 4 - Putting my experience to work for your small business.

By Linda Horstmyer • 23 Apr, 2021

This post is the fourth in a series where I want to share some of the things I have learned over the course of my career. It has been varied in terms of industry and the customers served and has given me many valuable lessons along the way. I hope to benefit my clients with advice, ideas and cautions as a way of contributing to my local community. Next up was a sink or swim introduction to the early years of the internet. My love of travel, and startups, lead me to a new subsidiary of a large travel wholesale group in Ft. Lauderdale. Certified Vacations offered wholesale travel packages in addition to running Continental Airlines Vacations and (CAV) Delta Airlines Vacations (DAV). I want to work for New River Technologies (NRT) which was the internet arm for Certified. Fast and furious, my experience with NRT was exhilarating! I managed a large staff of web designers and we crafted dynamic websites for CAV, DAV and countless others. Understanding client needs and goals and translating them into the digital environment was a challenge in this new form of communication. Key was understanding how people wanted to learn about and book travel. Early on we developed relationships with Microsoft, Priceline, Expedia and other emerging online travel sellers and, looking back, the experience was absolutely thrilling. To say that the pace was fast is an understatement! I was hooked. Somehow, I had to figure out how to leverage my marketing, advertising and communications background into a dream job. A short stop with Sunglass Hut, before they were bought by Luxottica, honed my skills for effective communications with retail customers. We launched a new, and very innovative, website for sunglass sales that, like other startups, was full of challenges in every department. We were a small group and gathered in a small area, we all learned a lot about each area of the business. The programming side of websites has evolved so far from some of the early days I am grateful have been witness to the genesis of what is now a highly technical process. 2000 was a big year and was highlighted by a move to Small Business Ownership. Stay tuned!