Blog Post

#MyMoneyStaysLocal - How am I doing?

noreply • Aug 10, 2020

So, let's see how I can improve my number.

Where can I get what?

Once I grabbed my bank statements I was surprised to find that a whole bunch of my purchases could be done easily, and not necessarily more expensively, locally.  Granted, some things, like printer paper, was a little challenging to find from other than a big chain, but, so much else is available!

I know that making a habit is an important step in behavior change.  And, I want my reflex to be on local not online or at a chain.

So, I started by looking at frequent purchases and mapping out where I can get the same items locally.

  • Health Foods/Organic Markets - Peggy's, Healthfully Yours, Planet Ozone
  • Bowls & Smoothies - Ital Bowls, 3Natives
  • Good Olive Oil - Two Olive Trees
  • Produce - Palm City Produce
  • Fish - New England Seafood 
  • Fresh Herbs for the Garden - Pinder's Nursery
  • Dog Treats/Food - Wagnolia's, City Dog, City Dog
  • Pandemic dresses for Working From Home - Downtown Stuart

Independent restaurants may be the hardest hit business in our area.  They are truly struggling and many of them will not survive.  Social distanced eating is a particular challenge for small restaurants whose margins are already razor thin. 

I very much want them to survive and I look forward to the day when I can have a leisurely meal in their dining rooms.  So, I built a list of my favorite restaurants that offer takeout and/gift cards and put them on my rotation of dining options.  

 Stay tuned for next month when I run my numbers again!  

Please STOP!!!

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Part 4 - Putting my experience to work for your small business.

By Linda Horstmyer • 23 Apr, 2021
This post is the fourth in a series where I want to share some of the things I have learned over the course of my career. It has been varied in terms of industry and the customers served and has given me many valuable lessons along the way. I hope to benefit my clients with advice, ideas and cautions as a way of contributing to my local community. Next up was a sink or swim introduction to the early years of the internet. My love of travel, and startups, lead me to a new subsidiary of a large travel wholesale group in Ft. Lauderdale. Certified Vacations offered wholesale travel packages in addition to running Continental Airlines Vacations and (CAV) Delta Airlines Vacations (DAV). I want to work for New River Technologies (NRT) which was the internet arm for Certified. Fast and furious, my experience with NRT was exhilarating! I managed a large staff of web designers and we crafted dynamic websites for CAV, DAV and countless others. Understanding client needs and goals and translating them into the digital environment was a challenge in this new form of communication. Key was understanding how people wanted to learn about and book travel. Early on we developed relationships with Microsoft, Priceline, Expedia and other emerging online travel sellers and, looking back, the experience was absolutely thrilling. To say that the pace was fast is an understatement! I was hooked. Somehow, I had to figure out how to leverage my marketing, advertising and communications background into a dream job. A short stop with Sunglass Hut, before they were bought by Luxottica, honed my skills for effective communications with retail customers. We launched a new, and very innovative, website for sunglass sales that, like other startups, was full of challenges in every department. We were a small group and gathered in a small area, we all learned a lot about each area of the business. The programming side of websites has evolved so far from some of the early days I am grateful have been witness to the genesis of what is now a highly technical process. 2000 was a big year and was highlighted by a move to Small Business Ownership. Stay tuned!
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