Blog Post
More Purposeful Shopping Means More Online Searching for Consumers
Linda Horstmyer • Oct 26, 2020
Is your website up to date?
Recently I posted a piece on the still strong desire of consumers to shop locally. You can read it below: "Support Local". The data demonstrates that folks WANT to buy local. And are doing so, only in a more methodical way. Folks are organizing their outings for more purposeful shopping. Making lists and buying more at once are ways consumers are seeking to limit their public activities.
This recent post from Localology
shares some great info on the trend to “purposeful shopping”. Important to note, though, is that those consumers thinking more about their shopping trips are doing research. And, guess where they turn to for information? How do they find what they want for the list they create from home where, in the past, they just ran errands randomly?
Yup. You guessed it. Online.
Is your website helping your business? Is it quickly, clearly and memorably showing consumers what you have that they need/want? Have you optimized your site to feature your offerings, promotions, address, phone and other contact info? Do you offer curbside pickup? Do you feature this prominently?
Stop fueling hackers with your personal information!
Adding a blog to your website is a win/win!
Five in a series.
This post is the fourth in a series where I want to share some of the things I have learned over the course of my career. It has been varied in terms of industry and the customers served and has given me many valuable lessons along the way. I hope to benefit my clients with advice, ideas and cautions as a way of contributing to my local community. Next up was a sink or swim introduction to the early years of the internet. My love of travel, and startups, lead me to a new subsidiary of a large travel wholesale group in Ft. Lauderdale. Certified Vacations offered wholesale travel packages in addition to running Continental Airlines Vacations and (CAV) Delta Airlines Vacations (DAV). I want to work for New River Technologies (NRT) which was the internet arm for Certified. Fast and furious, my experience with NRT was exhilarating! I managed a large staff of web designers and we crafted dynamic websites for CAV, DAV and countless others. Understanding client needs and goals and translating them into the digital environment was a challenge in this new form of communication. Key was understanding how people wanted to learn about and book travel. Early on we developed relationships with Microsoft, Priceline, Expedia and other emerging online travel sellers and, looking back, the experience was absolutely thrilling. To say that the pace was fast is an understatement! I was hooked. Somehow, I had to figure out how to leverage my marketing, advertising and communications background into a dream job. A short stop with Sunglass Hut, before they were bought by Luxottica, honed my skills for effective communications with retail customers. We launched a new, and very innovative, website for sunglass sales that, like other startups, was full of challenges in every department. We were a small group and gathered in a small area, we all learned a lot about each area of the business. The programming side of websites has evolved so far from some of the early days I am grateful have been witness to the genesis of what is now a highly technical process. 2000 was a big year and was highlighted by a move to Small Business Ownership. Stay tuned!
